At INeedTexts, we create competitive iGaming content. Our copy addresses players’ search intent, is based on current data, and ranks highly on Google.
🙂🗣️ Native speakers – naturally speak the language since childhood.
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All information about languages in each country is collected from open sources, including:
Price from
0.00 $Share your brief with us. We’ll review it, clarify the details, and research your offer and audience.
We begin by building a factual framework based on numbers and verified data: RTP, mechanics, and bonuses.
We develop the content structure so users can quickly grasp the key points, even when scanning the page.
With the framework, facts, and offer data in place, we create high-quality content based on the brief.
If the request includes SEO optimization, we’ll naturally use keywords and create informative meta tags.
You receive ready-to-use content. If you believe the text can be improved, we’ll make revisions for free.
The iGaming industry is growing at an impressive pace. The annual market growth rate currently stands at 2.18%. Moreover, by 2030, the number of users connected to the industry in one way or another is expected to reach 1.1 billion.
However, such rapid growth also comes with its “side effects.” Competition in the niche is already high and will continue to increase. This means that iGaming articles, posts, blogs, guides, and all other types of content will face increasingly demanding expectations from both users and search engines.
That’s why, for us, iGaming copywriting is more than just covering a specific topic. It’s about crafting content that builds authority, engages with relevant and factual information, and explores the subject from multiple angles.
We produce a wide range of content for the iGaming niche, which can be broadly grouped into 8 main categories.
High-quality niche content offers several advantages over standard articles, namely:
| Feature | iGaming Copywriting | Regular Content |
| Structure | Divided into logical sections (H1, H2, H3, etc.) with lists and properly placed CTAs |
More free-form, often includes long, unstructured paragraphs |
| Vocabulary | Niche-specific and accurate, but accessible to readers | Generally non-specialized |
| Localization | Currencies, bets, payment methods, and bonuses adapted for local markets, availability in different GEOs mentioned & explained |
Frequently omitted, only the general context is considered |
| Tone of Voice | Expert yet friendly and approachable for the reader | Typically neutral and informational |
| Factual Accuracy | Critically important: includes metrics such as RTP, maximum wins, wagering requirements, withdrawal limits, and licensing |
Rarely included, added only when required by context |
| Sources | Uses statistics and data from provider websites, certification labs, the Gambling Commission, and other credible sources |
Rarely used unless explicitly requested |
Data-driven storytelling (creating content based on facts and figures, but adapted for the reader) is now considered one of the three most important directions in content marketing.
This is exactly the approach we follow. We gather all factual information on the topic of the article – for example, RTP, volatility, wagering requirements, maximum bonus amounts, and more. Then we create structured content that explains complex concepts in simple terms while keeping all the numbers and data that are truly important to the user.
At the same time, the cost of writing this type of content does not increase compared to other types. We create iGaming articles, reviews, rankings, posts, blogs, and news at our standard rates.
Among the wide variety of iGaming articles, there are several formats we work on most frequently:
We don’t limit ourselves to these formats only. We also handle custom tasks, reviews, and other types of content. Simply contact us, and we will discuss all the details based on your specific requirements.
Content is also available in 30+ languages and adapted for different GEOs. All languages are listed on our website – just check if your preferred option is included.
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