SEO Copywriting Services in English

English Copywriting Pricing

The price of English copywriting depends on the format: pure native-writer copy costs more, while AI options run noticeably lower. If you also need to arrange publication on a relevant platform, that format is discussed separately.

• Native-writer copy – from $4.50 per 100 words
• AI with human editing – from $2.10 per 100 words
• AI text – from $1.85 per 100 words
• Translation – from $4.00 per 100 words
• AI translation – from $1.80 per 100 words

The final amount depends on volume, niche and turnaround; the exact per-100-words figure is calculated by the tool above or by a manager when the brief is agreed.

GEOs Where English Is Used

English is one of the most widely used languages in international communication: around 1.5 billion people speak English, of whom about 380 million are native speakers. It also holds official or administrative status in 58 countries and 28 non-sovereign territories, so a single language version can serve several independent markets at once.

• USA – official at the federal level · population ~342 million, native speakers ~268 million (~78%), total users ~306 million (~90%)
• UK – de facto official · population ~69.5 million, native speakers ~60 million (~86%), total users ~66 million (~95%)
• India – official / co-official with Hindi · population ~1.48 billion, native speakers ~250,000, total English users ~265 million (~18%)
• Canada – official · population ~41.5 million, native speakers ~23 million (~56%), English known by 76.1% of residents
• Australia – de facto official · population ~27.7 million, native speakers ~20 million (~72%), total users ~26 million (~94%)
• Nigeria – official · population ~240 million, total users ~110-125 million (~46-52%)
• South Africa – official · population ~63.1 million, native speakers ~5.6 million (~9%), total users ~30 million (~48%)

For business, this means one English version can cover several different tasks: a premium US and UK audience, India’s B2B segment, international eCommerce projects and English-language iGaming. If you want visibility in AI results, it’s worth preparing dedicated AI search content for ChatGPT Search, Perplexity and AI Overviews: English is often the base language for such materials.

What’s Specific About English Copywriting

English is formally one language, but in practice it’s several closely related norms: American, British, Canadian, Australian and Indian. The differences run not only through spelling but through SEO, tone, terminology, units of measurement and audience expectations.

1. Spelling and style. US writes color, organize, center, traveling; UK uses colour, organise, centre, travelling. Canada leans closer to UK spelling but may use American vocabulary in commercial copy. Australia mostly follows the British norm. One site picks one English variant and holds it across all materials.
2. SEO and search engines. Globally Google remains the main engine, but in the US Bing holds about 9-10% of the market, with Google around 85-86%. For B2B, SaaS and enterprise niches that’s a meaningful share, so English SEO copywriting is best prepared with both Google Search Console and Bing Webmaster Tools in mind.
3. Vocabulary and units. Meters or feet, kilograms or pounds, °C or °F, dollar or pound – these details are agreed with the target market before the start. For the US it’s normal to write pounds, miles and Fahrenheit; for the UK and Australia the data conventions usually differ. In eCommerce this affects not only style but trust in product cards, reviews and landing pages.
4. Tone and legal accuracy. The American commercial style allows a more direct CTA, while British copy is usually more reserved. For iGaming content, the requirements of the UK, Canada, Australia, India and other markets are handled separately: one ad formula can’t be carried across every GEO, especially in copy about bonuses, bets, casino and betting.

When website copywriting is prepared for a specific country, the text performs better in search and doesn’t read as translated. That’s why the brief specifies not just “English” but the required norm: en-US, en-GB, en-CA, en-AU or en-IN. If a site launches in several countries at once, a base English variant is usually chosen, with the most important pages adapted separately.